Daniel Bwala, Special Adviser to President Bola Tinubu on Policy Communication, has criticized the African Democratic Congress, ADC, through its spokesman, Bolaji Abdullahi.
He questioned the party’s ideological direction in a sharp social media post on Wednesday.
In the post, Bwala criticised the ADC through its National Publicity Secretary, Bolaji Abdullahi, citing two recent public engagements in which Abdullahi was asked to explain the party’s ideology.
According to Bwala, during the first exchange, Abdullahi responded that the party leadership was “still thinking about it.”
In another appearance, which Bwala said took place “today,” he claimed the ADC spokesperson appeared confused, evasive and confrontational when pressed again on the same issue.
Bwala linked the controversy to Abdullahi’s recent book, ‘The Loyalist’, noting that its public presentation attracted notable opposition figures, including Labour Party presidential candidate Peter Obi and former Vice President Atiku Abubakar.
He argued that readers might find it difficult to identify depth or direction in the book if its author, who also serves as the party’s official spokesperson, is unable to clearly articulate the ADC’s ideological foundation.
“If the spokesperson doesn’t know the ideology of the party,” Bwala wrote, “then it points to one of two things: either the incompetence of the spokesperson or the visionlessness of the party.”
He concluded with a wordplay on the party’s name, describing the ADC as an “Association for a wild goose chase.”
Abdullahi is a political communicator who previously served as National Publicity Secretary of the ruling All Progressives Congress (APC) between 2016 and 2018.
Beyond politics, he is also a novelist and author of Sweet Sixteen, a widely read book that has been adopted as a set text for secondary school examinations in Nigeria.
After joining the ADC, Abdullahi was appointed National Publicity Secretary, a role in which he has consistently defended the party against criticisms of ideological ambiguity.
He has presented the ADC as a credible alternative to the APC, particularly amid growing public dissatisfaction over security challenges, economic pressures and social welfare concerns.
Party leaders have rejected claims that the ADC lacks ideological clarity, insisting that it is committed to building a unified, forward-looking vision anchored on national interest rather than regional loyalties or personality-driven politics.
Tinubu’s aide, Bwala blasts ADC spokesperson, Abdullahi for ‘ideology confusion’
