Knorr has expanded its annual “Share the Good” campaign to more cities across Nigeria, reaching 21 markets and 30 communities in ten cities during the 2025 festive season.
The campaign took place in markets and communities across Ibadan, Akure, Lagos, Anambra, Enugu, Owerri, Rivers, Delta, Benin and Abia states. Activities included food sharing, entertainment by cultural troupes and raffle draws for shoppers, with prizes such as microwaves, umbrellas, gas cookers and other Knorr-branded items.
A key feature of the market activations was a jollof rice cook-off held at each location. Two market women were selected to compete, with winners receiving cooking pot sets and Knorr Wingman Boxes.
Speaking on the campaign, Damilola Dania, Foods Demand Creation Lead at Unilever Nigeria Plc, said the initiative was aimed at strengthening connections with consumers and communities through shared food experiences.
She noted that the 30-community, ten-city outreach underscored the role of food in bringing people together during the festive season.
Knorr said the expanded campaign reflects its continued focus on engaging consumers at the community level and reinforcing its presence in everyday Nigerian cooking and celebrations.
