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‘It’s AI blackface’: social media account hailed as the Aboriginal Steve Irwin is an AI character created in New Zealand

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More than 180,000 people follow the Bush Legend’s accounts across Meta platforms, but its Aboriginal host is a work of digital fiction

With a mop of dark curls and brown eyes, Jarren stands in the thick of the Australian outback, red dirt at his feet, a snake unfurling in front of him.

In a series of online videos, the social media star, known online as the Bush Legend, walks through dense forests or drives along deserted roads on the hunt for wedge-tailed eagles. Many of the videos are set to pulsating percussion instruments and yidakis (didgeridoo).

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