Let’s cut to the chase: streetwear isn’t just about clothes anymore. It’s a vibe, a culture, a way to wear your identity. And now, it’s bottled. Enter ‘Scent of Streets’—a fragrance that doesn’t just sit on your skin but screams urban rebellion. Imagine the crackle of a skateboard on concrete, the hum of neon-lit alleyways, the raw energy of a city that never sleeps. This isn’t your grandpa’s cologne. It’s a limited-edition oud drop from a streetwear giant, and it’s selling out faster than a Supreme collab. Why? Because it’s not a perfume—it’s a memento.
Think about it: streetwearheads line up for hoodies like they’re concert tickets. Now, replace that hoodie with a fragrance that smells like rebellion. Gosha Rubchinskiy, the Russian designer behind Comme des Garçons’ cult label, nailed it: “The new single from Gosha is perfume. One more reason to go to the store and collect something”. This isn’t about smelling pretty. It’s about owning a piece of the streets—literally. With only 18,000 bottles globally (yeah, they’re counting), this is your shot to wear the scent of subculture.
The Story Behind ‘Scent of Streets: Limited Edition Oud’
Let’s rewind. How does a streetwear brand even think about oud? Simple: by treating fragrance like a collab. The brand didn’t just slap its logo on a generic scent—they partnered with Christian Astuguevieille, Comme des Garçons’ olfactory wizard, to distill actual pavement poetry. The brief? “Young people hanging together, skating together—concrete and skateboards”.
The result? A fragrance that’s part grit, part luxury. The bottle? Clear glass with a wooden cap shaped like a skateboard deck—a nod to the culture that birthed it. The juice inside? Top notes of angelica root (think: cold morning air), mid-notes of mandarin seed (sunlit graffiti), and a base of Haitian vetiver and patchouli (that lingering echo of asphalt after rain). It’s raw, but polished—like a diamond found in a back alley.
And here’s the kicker: This isn’t a cash grab. Comme des Garçons’ president, Adrian Joffe, flat-out said, “We don’t need to sell lots and lots of perfume. Mostly, it’s a way of expressing and telling the story”. Translation? This isn’t just a scent. It’s a manifesto. Paired with a gritty photobook (because Gen Z craves tangibility), it’s a collector’s trophy—a sensory time capsule of urban life.
Fragrance Breakdown (For Enthusiasts)
Let’s dissect this beast. You don’t just spray ‘Scent of Streets’—you unlock it. The opening hits like a skateboard grinding rails: angelica root sharp as shattered glass, ozone buzzing like subway static, and a metallic whisper of steel—think chain-link fences at midnight. This isn’t “fresh.” This is feral.
Then it bends. The heart? Oud, but not the kind that drowns you in a Dubai souk. This oud smolders like a lit match dropped in a rain puddle. Paired with leather—not your dad’s Chesterfield sofa, but the worn-in grip of a skateboard deck—and a flicker of jasmine plucked from a bodega bouquet. It’s beauty meets brutality.
The drydown? Vetiver roots you to cracked sidewalks, patchouli hums like distant traffic, and an asphalt accord that’s literally urban decay in a bottle. Forget “unisex.” This is genreless. Comme des Garçons’ perfumer, Christian Astuguevieille, put it best: “We wanted it to smell like rebellion—something you can’t define, but you feel.” Mission accomplished.
Why Collectors Need This Bottle
Let’s be real: you’re not here for the scent alone. You’re here because this bottle is a cultural artifact. Only 18,000 exist—each numbered like a rare vinyl pressing. The design? A clear vial with a skateboard-deck cap carved from reclaimed oak. It’s not a perfume; it’s a trophy.
Streetwear collabs come and go, but this? It’s a time capsule. Comme des Garçons’ 2022 guerilla-style drop with Gosha Rubchinskiy sold out in 43 minutes. Resale? Bottles now fetch $600 on Grailed. This oud? Same energy. It’s not just a fragrance—it’s a blue-chip collectible.
And the kicker? The photobook bundle. Every purchase includes a 48-page zine: grainy shots of skaters mid-ollie, alleys drenched in neon, the texture of city life. It’s not marketing—it’s a manifesto. As Adrian Joffe says, “We’re not selling perfume. We’re selling a moment.” Your shelf (and Insta feed) needs this.
Where & How to Buy (Transactional Focus)
Listen up—this isn’t a drill. The drop goes live October 15, 12 PM EST, and bots will swarm. Your playbook:
Primary Launch: Hit [Brand’s Website] first. Pro tip: Create an account now and save your payment details. Speed wins.
Backup Options: Partner retailers like Ssense or Dover Street Market get tiny allocations. Refresh like your sanity depends on it.
IRL Grail Hunts: Pop-ups in NYC (Chinatown), London (Shoreditch), and Tokyo (Harajuku). Arrive early. Streetwear kids camp out for less.
Price? **300. Worth it? Ask the guy reselling Gosha’s 2022 collab for $1.2K on StockX.
Your survival checklist:
☑️ Set a Google Calendar alert (with 3 reminders).
☑️ Follow the brand’s IG and turn on post notifications.
☑️ Practice your checkout speedrun. 10 seconds or bust.
Miss out? The aftermarket’s a bloodbath. Grailed listings will pop up at 3x retail by noon. Don’t say we didn’t warn you.
Social Proof & Reviews
Let’s cut through the hype. Does it actually smell good? Here’s the tea:
@ScentHustle (257K followers): *“This isn’t a fragrance—it’s a mood. The asphalt note? Brutal. The oud? Like a luxury car burning rubber. 10/10 would sell a kidney for a backup bottle.”*
Beta Tester Anonymous: “Wore it to a skatepark. Got asked if I was ‘selling’ twice. That’s the street cred.”
Celeb Co-Sign: Rumor is ASAP Rocky’s been spotted with it. No confirmation, but his stylist liked the brand’s last three posts. 👀
And the photobook? It’s not filler. Pages smell faintly of ink and concrete—a flex for your coffee table. One collector on Reddit r/fragrance put it: “The zine’s worth the price alone. The perfume? Icing on the dystopian cake.”
FAQs (Address Transactional Concerns)
You’ve got questions. We’ve got blunt answers.
“Can I return it if I hate the smell?”
Nope. Limited editions are final sale. This isn’t a democracy—it’s a vibe check. Snag a decant first if you’re shaky.
“Will it ship to Nigeria?”
Yes, but customs might side-eye “asphalt accord” on the label. Tracked shipping starts at $30. Delays? Blame the system, not the brand.
“How long does it last?”
8 hours on skin, 12 on fabric. But let’s be real—you’re not buying longevity. You’re buying legendary.
“Is this for men or women?”
Wrong question. It’s for anyone who’s ever tagged a wall or skated a curb. Gender? This scent transcends.
Call to Action (Urgency + FOMO)
Tick. Tock. That sound? The clock counting down to your regret.
🔥 Step 1: Smash that “Set Reminder” button on [Brand’s Site].
🔥 Step 2: DM your squad: “You copping?” (Weak links get left behind.)
🔥 Step 3: Post a screenshot of this article. Caption: “They’ll write about my bottle someday.”
Final Boss Move: Sign up for the brand’s “Underground Drip” email list. Next drop? A collab with a graffiti legend. Miss this, and your collection stays basic.
Ruth Aafa
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