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EasyJet has been told by the UK’s advertising regulator that its claim that carry-on baggage fees cost “from £5.99” is “misleading”.
The Advertising Standards Authority (ASA) said there was “insufficient evidence” that the price was available for large cabin bags “across a range of flight routes and dates”.
It’s frankly astonishing that airlines think they can ignore the rules and mislead customers with unattainable prices, so it’s absolutely right that the ASA has made this ruling against easyJet as a result of our complaint.
Our recent investigation found that there is a culture of airlines using low headline fares – then charging exorbitant prices on top to take a standard cabin bag.
The easyJet cabin bag prices we collected were typically five times as much as the ‘from £5.99’ it claimed. When booking a trip, customers should consider choosing an airline without cabin bag add-ons as it may work out cheaper.
We always aim to provide clear information to our customers on pricing, and the purpose of this page was to display factual information on fees and charges to customers.
We always have some large cabin bags available for the lowest price.
In light of the ASA’s feedback we have made some changes to the page to ensure the information is as clear as possible for consumers.
