Veteran Nollywood actress Omotola Jalade Ekeinde has weighed in on the growing trend of actors dancing on social media to promote their films, making it clear she will not participate in the practice as a marketing obligation.
In an interview with eSpice TV aired on Tuesday, the screen icon acknowledged her love for dancing but drew a distinction between personal expression and professional responsibility. For Omotola, the issue is not the act itself, but the reason behind it.
She noted that dancing should stem from genuine enjoyment rather than becoming an industry expectation tied to film promotion. Once it becomes a chore or a compulsory strategy to attract attention, she argued, it erodes the professionalism of the craft.
Omotola stressed that her primary responsibility is to deliver a strong performance on screen and engage audiences through interviews and meaningful conversations about the project. She maintained that marketing and distribution are the duties of trained professionals, not actors.
“I already did the project,” she implied, suggesting that creatives should not be pressured into additional stunts simply to generate visibility.
Her remarks have sparked conversations within the entertainment industry about evolving promotional strategies and the increasing reliance on viral social media content to drive audience engagement.
As digital platforms continue to shape film marketing in Nollywood, Omotola’s stance highlights an ongoing debate about boundaries between artistry, publicity, and the shifting demands placed on performers.
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